Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising
Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing
- And what’s more unpleasant than the bitter taste of coffee when it gets cold?
- It is designed to attach to the bottom of most paper cups
- Wait, your taste buds react to different temperatures?
Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned. Customers are more likely to trust other customers’ experiences.It is increasingly advantageous for companies to utilise social media platforms to connect with their customers and create these dialogues and discussions.
The use of digital marketing not only allows for brands to market their products and services but also allows for online customer support
A key objective is engaging digital marketing customers and allowing them to interact with the brand through servicing and delivery of digital media. Information is easy to access at a fast rate through the use of digital communications.